Slant: For Intelligent Types.

Slant is an AI-powered font system that identifies bias and misinformation in real time.

Imagine if typography didn’t just hold information but revealed the hidden forces behind it. If a shift in letterform could expose bias and turn reading into a moment of awareness.

That world is already here. Deepfakes and polarised headlines spread faster than truth, making it harder to trust what we read. Language shapes perception, and type does too.

The Cannes Lions brief asked designers to rethink how brands could solve a problem. My answer was Slant: a way to show bias without censorship. The goal was to help readers see context, not correction, and make awareness part of the act of reading.

Slant is a responsive font that when information becomes less reliable, the letterforms subtly distort, turning typography into a visual signal of truth.

It comes to life in three ways. The web font can be built into publishing platforms to help readers think critically. The browser plugin lets users reveal bias with a single click. The civic campaign brings the idea into public view through bold typography across social and outdoor media.

Testing with readers and designers showed that Slant helped people question information and understand bias more clearly.

All news has its slant. But perspective without accountability is just fiction.

Slant: For Intelligent Types.