Jo Malone: Hope at Hand
A limited-edition perfume capsule, each scent symbolising an endangered species and with all profits supporting grassroots conservation.
Concept
Hope at Hand is a limited edition collection of solid perfumes, crafted to be refillable, portable and recyclable. Each scent honours a vanishing species in a tactile, asymmetrical tin, with a sculpted shape that represents what’s disappearing. 100% of profits go directly to small conservation charities, hand-picked for their grassroots impact and limited mainstream funding.
The Collections
Feather & Flame: A tribute to the endangered flamingos in Galápagos. Donations to the Galápagos Conservancy.
Miami Blue: Inspired by the rarest butterfly on Earth. Supporting the North American Butterfly Association.
Eternal Leopard : Only 100 Amur leopards remain. Donations to the Amur Leopard Conservation Project.
Wild Honeycomb: Supporting North American Bees - 1 in 4 are in danger of extinction. Supporting The Bee Conservancy.
Each tin includes a discreet QR code that leads to a live impact tracker, allowing customers to see how much has been raised and what purchases are funding in real time.
