Wherever You Hang Your Hat Is Your Home

For many international students, moving abroad is both exciting and uncertain. Between new cultures, new systems, and the distance from home, even simple things like opening a bank account can feel overwhelming.

Wherever You Hang Your Hat positions HSBC as more than a bank. It’s a global support system that travels with you, wherever you study, live, or grow.

The campaign reimagines the HSBC logo as a hat, turning it into a symbol of belonging, ambition, and the future. In one moment, it becomes a graduation cap, celebrating achievement and the idea that home isn’t a fixed place but a feeling you carry with you.

Appearing across bus stops, social media, and HSBC branches, the campaign reached students in their daily environments, reminding them that HSBC understands their journey.

Simple, warm, and universal, Wherever You Hang Your Hat reframes home for a generation living across borders, showing that wherever you go, HSBC goes with you.